Landing Pages is an essential tool for digital marketing campaigns. The result dependence on the quality of Landing Pages is extremely simple: a lousy landing page means the loss of ” nearly prepared” client, quality landings means a significant increase in the number of clients.
Before the main RPL match “Zenit” – “Spartak” our agency developed the branding ” Pump for Your Own “, the page offered to download the mobile app of Bookmaker Leon, following two different links, depending on the preferred team. The huge number of downloads was due to the fans’ love for the football club and the statistics as a share, which showed whose fans were leading and more actively downloading Bookmaker Leon’s app. Such numbers evoked the spirit of competition and encouraged fans to follow the link of their team, so the action item showed a high conversion rate.