Alexander Emelianenko is the legend of mixed martial arts. With the help from our team, he became Bookmaker Leon’s ambassador. The character of Alexander is associated with tenacity, courage and steady spirit – that’s what a Bookmaker Leon’s player needs to achieve his goals.
We chose Emelianenko appropriately and made no mistake as he indicated the intention of Bookmaker Leon to steadily penetrate the structure of mixed martial arts. The attraction of a new audience and an increase in brand recognition and brand image were secured.