Promotional integration of Bookmaker Leon into the music video for “21” song. The video got 11 million views, and it is growing every day.
Case
Hleb (Bread) Group
A task
Support the image of an advanced and youthful partner.
Services
01.
Creative approach
Storyline development integration into the clip, casting
02.
Marketing
Promotional items for integration, picking an efficient logo placement in the video
Celebrity
Result
Hleb are one of the biggest recent discoveries in the music world. Commercial integration and partnership with these guys made it possible to catch a wave of hype for Bookmaker Leon.
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