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Krutoy (Bold)

Egor Kreed’s video “Bold” became the most discussed in early 2019. In the first month, the YouTube video attracted 17 million views.

A task

Develop integration into the video and merch for artists and models who participated in the filming of the work.


Creative approach
Developing a story of integration into the video, casting.
After the release of the song and the video on Bookmaker Leon's site we launched an action item for users: for depositing in their accounts participants of the campaign received topical merch items.



Our partner's promotional integration was placed at the beginning of the video and instantly attracted the viewer's attention. And the branded items on the main character of the video - Egor Kreed - increased recognizability and became an id case for the brand.

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Mood Color Black