The #1 agency in Russia and CIS
in the field of sports and gambling marketing


A video about why cowards don’t have guts for fighting! A mighty music video from L’One and Nel. Sports, healthy living, full deal. We couldn’t miss this product and not do any awesome promotion.


A task

Advertising placement and integration into the L'one video for the song "Hockey Players" of our partner's logo. The sports theme of the work and the artist's recognition are perfectly combined with the theme of sports betting. That is why it was decided to cooperate.


Creative approach
Ideas and proposals for the placement of the logo on the hockey field, the boards and uniforms of the hockey players
Attracting additional resources to promote the brand among hockey fans



More than 10 million people saw the video on the web, and most of them were directly the audience for Bookmaker Leon.

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