Establishing our very own award category from Bookmaker Leon. Miss Leon, the winner of the Miss MAXIM award, was contracted by Bookmaker Leon and became the brand’s face and image for the next promotions.
Developing a concept for the new category in collaboration with MAXIM magazine.
Utilizing the image of the girl-winner for partner-advertising actions, brand image maintenance in collaboration with MAXIM magazine.
Filming the award ceremony, video-editing for the partner.