Popularity rate is rocketing! Nikolay Sobolev is a blogger who breathes the hypest and most important themes. Commercials in his videos are always prestigious and highly rewarding.
Case
Nikolay Sobolev
A task
Integration into the release of the most popular Russian blogger in 2017 Nikolai Sobolev.
Services
01.
Creative approach
Integration development for an organic look in the release
02.
Marketing
Searching for the most potentially profitable and fastest growing platform for brand integration
03.
SMM
Social media hype after the release. Distribution of items from the video into thematic clusters
Celebrity
Result
The advertising has been thematic, as the video was dedicated to Versus brand, and Bookmaker Leon - major affiliates of rap battles. This way, advertising did not disgust the audience; it looked organic and on point. The video picked up over 3.5 million views.
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