Integrating Bookmaker Leon’s brand into “White Blues” video by Smokey Mo. The goal of the integration was to capture a narrow underground rap audience, with the task of increasing street credibility. High-powered branded car in the video and our partner’s sweatshirt on the artist – quite sufficient, unobtrusive advertising for connoisseurs of Smokey Mo’s creativity.
Researching audience, agreement with the artist, development of integration concept
Crafting merch items for the artist, developing car branding design