Integrating Bookmaker Leon’s brand into “White Blues” video by Smokey Mo. The goal of the integration was to capture a narrow underground rap audience, with the task of increasing street credibility. High-powered branded car in the video and our partner’s sweatshirt on the artist – quite sufficient, unobtrusive advertising for connoisseurs of Smokey Mo’s creativity.
Researching audience, agreement with the artist, development of integration concept
Crafting merch items for the artist, developing car branding design
Have a drink for LEON
Igor Nikolayev is the man who taught the whole country to drink for love. A famous singer and composer, a performer w...More details