After leaving Black Star, Egor Kreed became one of the most talked-about figures of the Russian pop scene. Everyone was waiting for his first music video after finishing his relationship with the label. Our team could not miss the opportunity to provide promotional integration of Bookmaker Leon into Egor’s new work. After the premiere, we launched collaborative merch items.
The Heartbreaker (Serdtseyedka)
Developing integration into the video and the video premiere event
Product Promotion in Social Media
Designing and concept development for the merch items