A highly publicized event for Bookmaker Leon “Name your son Leon”. The action blew up all sports media and the community of sports betting enthusiasts. Media environment was bound to discuss this madness!
You equals Leon
Crafting the concept of the action item for Bookmaker Leon's clients
Shooting content for use on landing pages, official website pages and social media
Developing and delivering media content
Spreading the word about the event, highlighting the brave ones who took part