Generations were conceived to the songs of this band. The 90s would be quite different for young people if it wasn’t for the iconic tracks of Sergei Zhukov. Today “Ruki Vverh” are experiencing a second breath of creativity. Their videos are attracting millions of views on YouTube; one of them featured the integration of Bookmaker Leon. Ya bolnoi toboi is a huge video and, as always, it is their popular new song.
RUKI VVERH – Crazy about you (Ya bolen toboi)
Discussing vital elements of integration with the artist, assistance with the development
Designing the presence of the brand in the video, designing Bookmaker Leon's merch items for the actors of the video