The #1 agency in Russia and CIS
in the field of sports and gambling marketing


Versus brings us the battle of Oxxxymiron and Gnoyjnyj for life. Such a platform always deserves the attention of the millions of spectators.


A task

Integration of partner advertising into the most hype battle project Versus. Promotion of the brand among young people.


Core analysis of the audience watching rap battles, preparing promo items.



Millions of views and the name of the company in the lyrics for the artists' performance is only a small part of the collaboration with the Versus platform. Guf, one of the key faces of Russian rap, entered the battle with Ptakha in a t-shirt with Bookmaker Leon logo on it. The video of the battle was in the top spot on the Trends tab for a long time

Next case

Shnur (Shnurov)

Filming a promotional video for Bookmaker Leon company with the legendary Shnur.
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Shnur (Shnurov)