Promotion on the website of Bookmaker Leon using the image of Timati “1 ruble with each bet goes to fight COVID-19”. The proper brand image solution during the pandemic for Bookmaker Leon.
With each bet 1 ruble goes to fight COVID-19
Anti-COVID-19 publicity has benefited brand image and recognition
Using Timati's character has allowed us to attract the new audience and new clients for Bookmaker Leon
Launching the partnership and concept developing for the promotion